Empty Promises

Sometimes I am so inspired by certain things in business. These days SME’s and Entrepreneurs in the region are doing things differently to the way they had been before the new economy. They are customer service oriented and in fact they are a direct result of errors (read: opportunities) that have arisen from old ways of working. A few businesses are really reaching out to their customers and being open and transparent and providing added-value.

But then, I read and / or experience certain things and realize that some people / organizations are not yet hitting the mark.

Like this proud claim I read on a piece of communication recently: “The Largest Loyalty program in the region”.

What exactly does that mean? Is it the largest by number of subscribers? Or the largest by number of outlets that are part of the program? In any case, how does either of those benefit the consumers who are part of the program? What is the real benefit of belonging to the program?

So to those organizations who are still selling empty promises, there is a lot of merit to being the biggest and largest – but if you can translate that to something more tangible and rewarding, which will actually benefit your consumers you will find your business and your people (customer and employee) relationships will benefit.

Have a positive day :)

Brenda.

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